Billboard Advertisement in India

Outdoor Advertising hoardings

are a cost-effective means of advertising outdoors. These can draw great attention and make a huge-impact on potential customers. This is exactly why more and more businesses are now using attractive advertising hoardings to promote their products and services. 

       
A creative and powerful option to keep your products and services highlighted, billboards never fail as attention grabbers. These are intended to attract the people who are on the move. The advertisements are conveyed mostly with the aid of pictures or diagrams, using minimum number of words so that passers-by quickly grasp the intended message. The messages themselves are kept short and simple. As the advertisements should be visible from a distance, the size of the board is taken care of beforehand. Usually, the text is included in highly visible, attractive font to enhance the effectiveness.

The location is of great significance when raising a billboard ; otherwise the advertisement may go in vain. The billboard should be made of sturdy material, which is weather-resistant in order to put up a strong fight against adverse weather conditions.  More importantly, these hoardings must be able to withstand heavy winds. Nowadays, the required graphics are made using a computer and then printed on big poster boards or vinyl, which is glued to the billboard. The availability of better and advanced tools such as long-lasting billboard substrate, state-of-the-art digital technology, development of fiber optics and 3D graphics have substantially increased the scope of advertising hoardings

           These boards can be used for short term and long term purposes and are cost-effective. They can be placed on roadsides, construction sites, station platforms, malls, airports and other strategic locations. The benefits of using advertising hoardings are limitless and they include:

•    Establishing brand awareness
•    Frequent and continuous highlighting of message
•    Effective product exposure

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Eye-catchy ads on billboards reach out to millions of audiences on a day-to-day basis.

The use of advertising hoardings is not restricted to businesses alone, looking to create a brand image. These are ideal also for promoting awareness programs such as AIDS awareness, poverty eradication, environment protection and more. Numerous establishments such as banks, car manufacturers, charities, and telecommunication companies make innovative use of these billboards.

Out of home OOH Advertising India

Outdoor advertising on Trains,Metro and Airports

Indian Outdoor billboards and signages

For explore your business,Contact us :9620541463

write us:  business@myhoardings.com  OR Contact +Komal Jain 

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OOH ( Out Of Home) advertising services India

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Importance of Advertising

Advertising is one of the important marketing tool of informing consumers about the new product being launched in the market and oldest forms of public announcement and occupies a vital position in an organization's product mix. According to the Indian Marketing Association, "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor."

To advertise means to inform (seen as the flow of information about a product or service from the seller to the buyer). However, advertising does not end with the flow of information alone. It goes further to influence and persuade people to take a desired action - like placing an order to buy a product.

The consumer market has become highly competitive with a new brand being born almost everyday. Irrespective of the kind of product you are looking for, be it consumer durables like refrigerators,  air conditioners, washing machines or fast moving consumer products  the number of brands available is truly mind boggling.  Naturally it is the prime concern of every marketer to promote their brand as a shade better than the competitors'. Advertising comes in handy here.

However, simply informing a customer that a brand exists is not enough. Advertising should be targeted towards the  prospective audience in such a way that it forms a positive impact on the customer and in the process creates brand recognition.Marketers generally target advertising campaigns at the groups of customers:

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Tremendous impact of DOOH(Digital out of home)

Digital Out Of Home OOH Advertising India

refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, and public spaces. DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to as Digital Signage.
The overall industry grew more than 15 percent last year(2010) to $2.1 billion, according to Patrick Quinn, CEO and founder of PQ Media, a Connecticut-based research and consulting firm. Quinn said gas station television is one of the largest and fastest growing segments of that category, based in part on its verifiable audience. With digital TVs in gas stations, nearly 52 million customers are getting snippets of weather, sports highlights, celebrity gossip and commercials with their gas each month, according to Nielsen. The weekly reach is actually larger than most of the prime-time TV shows.

The reason that Digital out of home is growing so rapidly is because busy people are typically busy at home and with the introduction and acceptance of digital video recorders, it has diluted the frequency with which traditional television commercials are viewed. out-of-home advertising all the more appealing. A Nielsen media research study in 2009 showed that 91 percent of DVR owners skipped commercials. As a result, traditional TV advertisers are hungry for an effective substitute, and digital out-of-home ads appear to be one of the solutions.

OOH Outdoor Digital Ads Company India

also includes stand-alone screens, kiosks, and interactive media found in public places. The availability of inexpensive LCD screens with built-in media players has opened the door for companies to add interactive video messages in Point of Purchase (POP) Displays. The displays allow consumers to get additional information at the moment of decision on a product or service. Growth in the DOOH industry has been increasing in 2009, with more POP manufacturers, advertisers, and content developers moving to digital.


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+91 9620541463 / business@myhoardings.com
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Welcome to MyHoardings

Big Brands are built and messages spread around the world through outdoor advertising,hoardings  every minute of day and night, also known as OOH(out-of-home-media),Mobile Vans billboards and hoardings present an effective opportunity to present a product.

Outdoor advertising works 24x7x365, never fails to attract attention and presents the case for the brand prominently.

Modern advencements and methods create highly effective sensory impressions through outdoor advertising. The target cannot turn off an outdoor message nor can she block or jam the message.

Contact your outdoor business partners at www.myhoardings.com

Mail : sales@myhoardings.com